To turn off Windows Spotlight head to Settings > Personalization > Lock Screen and set the background to Picture or Slideshow instead of Windows Spotlight. It also suggests Windows 10 features you may have not tried yet, throwing the occasional ad in the mix. To get rid of lock screen ads you'll need to disable Windows Spotlight, which is the default option for the lock screen background and displays different images as you log into the operating system. Disable lock screen ads, or bypass the lock screen We published this guide when Windows 10 was newly released, we've since revised all content so it's current with the latest OS updates. Thankfully it's easy to shut down most of these annoyances if you know where to look. From so-called suggested apps in the Start menu, to nagging taskbar notifications and lock screen ads, enough is enough. You may recall, millions of users received Windows 10 as a free upgrade at launch, making the promos more forgiving.
Microsoft started to sneak advertisements into the Windows platform with Windows 8 and they’ve only crept up further in Windows 10.